Satyam Sundaram

5 Advanced SEO Techniques That Will Help You Rank Higher in Google in 2023

Need for Advanced SEO Techniques

SEO landscape is competitive. Basic SEO is no longer enough. Small businesses need powerful SEO techniques to achieve remarkable results. It is imperative for business to implement advanced SEO techniques to gain a competitive edge.

5 Advanced SEO Techniques to Rank Higher

1. Schema Markup

Integrating schema markup in your website code benefits search engines in understanding your content. Higher chances of appearing in rich snippets and featured snippets in SERPs. Schema markup can lift your CTR and organic traffic as it increases your content’s visibility.

2. Voice Search Optimization

The increasing popularity of voice search is undeniable. Optimizing for voice search means using conversational keywords and optimizing for long-tail keywords. Include question-based keywords and consider the context of the search. Smartphones and smart speakers use voice search. Voice search optimization can help your business increase its reach.

3. Mobile-First Indexing

Google gives more importance to the mobile version of your website for indexing. Ensure your site passes the mobile-friendly test provided by Google. Make sure your website has fast page load speed on mobile devices. Offer a seamless user experience. Implementing these factors can make your website more accessible to mobile users and improve your search rankings.

4. Core Web Vitals

Core Web Vitals are a set of metrics used by Google to evaluate the user experience of a web page. These metrics include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). By optimizing your website for Core Web Vitals, you can improve your user experience and your search rankings.

5. Artificial Intelligence (AI)

AI is increasingly being used in SEO, from generating content to optimizing keywords. Readily available AI tools can help you with tasks such as conducting keyword research, creating content, and optimizing your website. AI can also help you track your results and make adjustments to your SEO strategy as needed.

Conclusion

By implementing these advanced SEO techniques, you can improve your website's visibility, attract more organic traffic, and achieve better results in 2023. Remember, SEO is an ongoing process, and you need to keep up with the latest trends and best practices to stay ahead of the competition.